In a bid to Support Kipchoge’s Challenge to become the first ever athlete to run a full marathon in under 2 hours, Safaricom has today announced some measures that include enabling its customers to rally support for the athlete.
This includes a partnership with Kipchoge, which dates back to 2017 when the company launched its “Twaweza” brand campaign with the marathoner taking the role of brand ambassador, that will see the world-renowned athlete become M-PESA’s brand ambassador, where he will champion the service’s capability of empowering Kenyans to send and receive money both in the country and across the world.
In addition, the firm will provide a free YouTube bundle on the day of the awaited race where all Safaricom customers can stream the race live on their phones at no cost between 8 AM to 4 PM. To access the bundle you will be accessed by dialing *159# from your Safaricom line. Safaricom will also enable all its customers to send free support messages for the athlete which will be displayed live on broadcast TV feeds during the race . The free messages will be sent to 159.
“We are honoured to renew our commitment with Eliud Kipchoge and to support him as he races against time. As part of our support, we will be empowering any Kenyan across the country to stream the challenge for free, wherever they are, with the advantage of our strong network and wide coverage. For every Kenyan, Kipchoge is a reflection of our resilience and determination as he has taken on challenge after challenge,” Michael Joseph, CEO, Safaricom said.
Safaricom has also dedicated its iconic M-PESA brand in support of Kipchoge’s superhuman endeavor. Over the next seven days, the company will rebrand M-PESA to “Eliud 1:59” to celebrate and support the challenge.
“The last few years have seen Kipchoge emerge not only as one of the greatest athletes ever, but also as one of the most accomplished people ever. It is a privilege to partner with him on this historic occasion and as an icon, it is only befitting to offer our M-PESA brand in his recognition,” added Michael.